3/18/2023 0 Comments Kgl skin study center''I think it has come with the yuppification-type movement where, even with their breakfast cereals, people would really like to know that there's some benefit scientifically,'' he says. in physiology, attributes the rise to consumers' desire to be convinced that products will work for them. In recent years, however, a growing portion of the center's business has been in the claim-substantiation area, and within the past two years that business has increased most dramatically.ĭr. Today, it still tests ''anything that could touch the skin in any way, shape or form,'' says Dr. Inc., has been testing product safety since 1978. The center, which operates in conjunction with Ivy Laboratories under the management of K.G.L. Its clients include most of the major cosmetics companies: Elizabeth Arden, Christian Dior, Charles of the Ritz, Avon and Mary Kay Cosmetics, among others. And the Skin Study Center in Philadelphia, an independent research facility, is one of the pioneers of such claim-substantiation testing. But while there is always the possibility of creative representation of facts and figures, as technology becomes more sophisticated researchers are increasingly able to quantify objectively the true capabilities of a product, so that what you expect is what you should get. Consumers read the results in advertising copy, often with a bit of skepticism. Using sophisticated machines and computers, skilled technicians at cosmetics companies and research laboratories are studying skin-care products to see what they really do. HOW DEEP IS A WRINKLE? HOW smooth is smooth skin? Technology can tell.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |